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Built from working with 132 interior design firms
Renovation firms can purchase
direct access to homeowners on our platform
This programme allows renovation firms to purchase direct access to homeowners who are planning to renovate.
Homeowners on Network are:
Actively looking for renovation help
Spoken to and guided before matching
Free to choose the firm they work with
Access is provided through a structured preparation and matching process. Homeowners are not sold or forced.
Built from working with 132 interior design firms
How firms usually use Network
From working with 132 interior design firms:
Option 1
Direct access only
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Some firms simply want another reliable source of homeowners.
They buy access
They handle follow-up themselves
They use Network alongside portals or ads
Option 2
Direct access + marketing support
Some firms want more than access.
They also work with us to:
Improve how they present themselves
Build trust before the first meeting
Increase appointment rates from all lead sources
For these firms, Network becomes both:
a source of homeowners
a system to improve conversion and consistency
Leads come in, but homeowners don’t reply
Homeowners resist meeting up
Marketing feels inconsistent and hard to control
Conversations start, then go ghost
Understand our Branding & Marketing Services
Step 1
We speak to homeowners directly
We contact homeowners ourselves and build a real conversation with them.
During this, we capture key details such as:
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housing type
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budget range
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areas to renovate
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design style
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key collection date
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timeline
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project scope
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floor plan
This gives renovation firms proper context — not guesswork.
Step 2
We build an active conversation, not just collect data
We don’t stop at filling a form.
By speaking to homeowners, we:
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understand how serious they are
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learn what they are worried about
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see what is holding them back from deciding
This active conversation helps us understand homeowners beyond surface-level answers.
Step 3
We prepare homeowners to speak to renovation firms
Once we understand the homeowner better, we help prepare them for the first meeting.
This includes:
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understanding how they prefer to be contacted (call, text, or email)
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knowing the best time to reach them
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setting expectations on how renovation discussions usually work
This allows renovation firms to approach homeowners in the right way —
at the right time, through the right channel.
Step 4
We increase intent using
real context
Where appropriate, we share renovation firms’ portfolios with homeowners before meetings.
This helps homeowners:
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visualise the firm’s work
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feel more confident about the conversation
Sometimes homeowners reject a portfolio.
When this happens, it’s useful signal — not a bad lead.
It often shows that:
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the firm’s online presence is unclear
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homeowners can’t understand the firm’s value yet
We surface this insight to our clients so they know what needs improvement, especially on social media and branding.
Step 5
We help firms approach homeowners better over time
Our involvement doesn’t stop after one handover.
Because we speak to homeowners daily, we:
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spot common objections
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see patterns in hesitation
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understand what improves appointment rates
We share these insights with our clients so they can:
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adjust how they start conversations
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improve appointment setting
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save time during early discussions
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Trusted by renovation firms across the industry
Built from working with 132 interior design firms
We Don’t Guess.
We Test, Track, and Prove.
132 ID firms worked with. $500,000+ of our own capital invested.
Real homeowner data, real appointments — not vanity metrics.
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Market exposure
Worked with 132 interior design firms in Singapore
Ongoing relationships with established firms for 2–3 years
Built systems across both new and established ID firms
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Capital we risked to understand how to market for ID’s
$500,000+ in ad spend from our own accounts
Spent on:
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Homeowner acquisition for our lead programme
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Testing how interior design firms respond to marketing
This wasn’t client money. This was our own capital used to learn the market.
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Client Result
Managed campaigns with $30K–$50K average ad spend per firm
Many clients continue spending today because results hold
Focused on appointment quality, not “views” that don’t mean anything
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Homeowner data
~7,000 homeowners have entered our pipelines over time
Direct exposure to:
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Budget behaviour
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Trust objections
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Drop-off points before appointments
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Why some enquiries convert and others don’t
These insights are actively shared with clients to improve:
Lead handling
Appointment setting
Marketing clarity
Get Matched with Renovators
Our promise to you, that we are here to HELP you.
What clients consistently tell us:
This doesn’t feel like an overpromising agency
The system actually makes sense
There’s clarity in what’s happening and why feedback is listened to and acted on
We lead with proof first. Then we suggest a plan of action.
Built from working with 132 interior design firms
We Don’t Guess.
We Test, Track, and Prove.
132 ID firms worked with. $500,000+ of our own capital invested.
Real homeowner data, real appointments — not vanity metrics.